• POV Drench It Soothing Priming Milk 150 ML / 5.07 FL. OZ
  • POV Drench It Soothing Priming Milk 150 ML / 5.07 FL. OZ
  • POV Drench It Soothing Priming Milk 150 ML / 5.07 FL. OZ

POV Drench It Soothing Priming Milk 150 ML / 5.07 FL. OZ

Regular price $28.00 Sale price $34.00
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  • Infused with our  2X FermentVital Complex Technology, a potent blend of Korean inspired ingredients with a two-step fermentation process, that intensely moisturizes, brightens & evens skin-tone. BioPeptide Complex Improves skin's moisture balance for more elastic and smoother looking skin. Complexion looks hydrated, bouncy & smooth.
Key Ingredients

Fermented rice water, niacinamide, peptides, resveratrol, squalane, adenosine.

How To Use

Dispense into your palms and gently press onto freshly cleansed skin. Apply multiple layers for additional hydration as desired. Pat any excess formula firmly onto skin for further absorption. Wait 30 seconds before applying your serum.

Claims
  • 100% of subjects in a third-party clinical study saw an improvement in skin hydration immediately.*
  • 83% showed improved skin firmness±
  • Refines skin texture
  • Skin rebalancing with a healthy, glassy glow
  • Max vibrancy & skin clarity 
  • Formulated with our BioPeptide complex for skin elasticity enhancement, revitalization & improved moisture balance in the skin 
  • Tones and primes skin for makeup application
  • Suitable for sensitive skin.
  • Tested on a wide range of skin types, tones, ages & concerns.  Formulated to help & enhance the beauty in everybody’s skin! 
  • Dermatologist Tested
  • Drench It significantly improved skin barrier function, reducing trans-epidermal water loss (TEWL) by 31%**

**Provides temporary repair to skin’s moisture barrier function in 30 minutes based on third-party instrumental transepidermal water loss test of 32 subjects.

*Results based on third-party instrumental corneometer test of 32 subjects compared to untreated skin post-application and at time points throughout a 12-hour duration of the study.

**Skin barrier function was measured by assessing the reduction in transepidermal water loss compared to an untreated control in a clinical study of 32 subjects.

± Based on instrumental measurement of skin firmness from baseline using a cutometer in a clinical study of 30 women after 2 weeks of use 1x a day.

● DERMATOLOGIST-TESTED

● MADE IN KOREA

● SUITABLE FOR SENSITIVE SKIN

● CLINICALLY & TESTED

it’s the inside that counts

2X FERMENTVITAL COMPLEX

hydrates ▪ brightens ▪ clarifies
A potent blend of Korean inspired ingredients with a two-step fermentation process that helps moisturize, brighten and clarify skin.

FERMENTED RICE WATER

tightens skin ▪ adds dewy texture ▪ balances and tones skin
Encourages droplets to saturate onto the skin for a hydrated, glassy & even skin tone appearance with up to 60% Fermented Rice Water.

SQUALANE

calms ▪ barrier support ▪ soothes
An emollient that helps create a protective layer on skin to to help prevent moisture loss.

BIOPEPTIDE COMPLEX

skin elasticity enhancement ▪ revitalization ▪ maintains moisturebalance
Improves skin's moisture balance for more elastic and smoother looking skin. Complexion looks hydrated, bouncy & smooth.

Saccharomyces/rice ferment filtrate, water (aqua/eau), glycerin, glycereth-26, butylene glycol, propanediol, 1,2-hexanediol, niacinamide, squalane, acetyl tetrapeptide-118, acetyl tripeptide-74 amide, palmitoyl sh-tripeptide-1 amide, palmitoyl sh-tripeptide-3 amide, lactobacillus/glycine soja (soybean) ferment extract, lactobacillus/panax ginseng root ferment filtrate, lactobacillus/rice ferment, saccharomyces/coix lacryma-jobi ma-yuen seed ferment filtrate, saccharomyces/potato extract ferment filtrate, resveratrol, sodium hyaluronate crosspolymer, allantoin, olea europaea (olive) fruit oil, adenosine, tocopherol, sodium hyaluronate, tremella fuciformis polysaccharide, polyglutamic acid, ceramide np, caprylic/capric triglyceride, simethicone, polyglyceryl-10 laurate, hydrogenated lecithin, polyglyceryl-3 methylglucose distearate, polyacrylate crosspolymer-6, hydrogenated phosphatidylcholine, ethylhexylglycerin, methyl glucose sesquistearate, sodium phytate, ethoxydiglycol, poloxamer 338, stearic acid, glycolipids, phytosterols, t-butyl alcohol, xylose, fructan

the proof is in the prep

*Results based on third-party instrumental corneometer test of 32 subjects compared to untreated skin post-application and at time points throughout a 12-hour duration of the study.

**Based on instrumental measurement of skin firmness from baseline using a cutometer in 
a clinical study of 30 women after 2 weeks of use 1x a day.

where it fits in your routine

drench it

A nourishing priming milk essence that drenches skin with cooling hydration that helps soothe, plump, brighten & tone.
Shop Now ➡

drip it

This Mega Dose Glow Serum helps create translucent, dewy skin with a glassy plumping effect. Skin is hydrated for up
to 12 hours.
Shop Now ➡

whip it

An intensely hydrating, skin hugging whipped moisturizer that helps strengthen & protect the skin barrier for overall healthier-looking skin.
Shop Now ➡

2 Steps To a Fresh Complex

Cleanse your face thoroughly and allow it to dry completely-this ensures your skin is fully prepped for maximum absorption.
Apply a few drops to your fingertips and gently press into the skin, leaving you with an even, radiant glow.

patented
technology,
trending
ingredients

2X FermentVital Complex™


A potent blend of Korean inspired ingredients with a unique two-step fermentation process that intensely hydrates, brightens and soothes, creating a translucently clear, radiant skin.

Helps bolster a stronger moisture barrier. Brightens, softens and tones skin providing a natural lit-within glow.

fermented rice

Helps bolster a stronger moisture barrier. Brightens, softens and tones skin providing a natural lit-within glow.
Helps improve the appearance of skin‘s elasticity and minimizes the look of fine lines for a more youthful appearance.

fermented ginseng

Helps improve the appearance of skin‘s elasticity and minimizes the look of fine lines for a more youthful appearance.
Helps improve the appearance of skin hydration and elasticity, enhances skin’s natural moisture and helps the skin look firm, hydrated and supple.

fermented adlay

Helps improve the appearance of skin hydration and elasticity, enhances skin’s natural moisture and helps the skin look firm, hydrated and supple.
Helps comfort and nurture the skin to enhance the skin‘s natural radiance for a healthy, glowing complexion.

fermented potato

Helps comfort and nurture the skin to enhance the skin‘s natural radiance for a healthy, glowing complexion.

Users are saying

  • ★★★★★
    This is something that has changed my skin, it is easy to use and starts off your skin care routine on a good note
    Rachael C.
  • ★★★★★
    I have purchased this product and many other pic products! I love all of them...I'm 47 years old and I love how my skin feels and looks. My 18 year old daughter always using my POV stuff!!! We love it!!
    Desiree F.
  • ★★★★★
    This toner has been amazing, it's hydrating but not too heavy which is great for my oily skin. Makes my skin feel amazing and smooth!
    Charissa H.
  • ★★★★★
    I love these products i have hereditary alpha tryptasemia and mast cell disease and cannot use so many products due to a allergic reaction, these are awesome for chronic illnesses. Love love
    Geraldine J.

faqs

In skincare, an essence is a lightweight, watery product used after cleansing and toning to hydrate, balance, and enhance absorption of other treatments. Popular in Korean skincare, it improves skin texture, tone, and overall health.

What it does:

Hydrates: Adds moisture for plumper, refreshed skin.Boosts absorption: Preps skin for better absorption of serums and creams.

Improves texture: Helps smooth and even out skin over time.

Adds glow: Some essences, like Drench it, are formulated with ingredients that help brighten the complexion for a healthy glow.

In short, an essence helps boost hydration and improves skin health while enhancing the effectiveness of your other skincare products.

After cleansing and toning, apply a few drops of essence to your hands or a cotton pad and gently press or pat it into your skin. You can also pat it iwth your palms to help the skin absorb the product more deeply. Follow with serums, moisturizers, and sunscreen in the morning, and repeat in the evening (without SPF).

Essences provide an extra layer of hydration and help the skin absorb moisturizer more effectively. For added benefits like brightening or anti-aging, they’re a great addition to your routine.

A toner removes impurities, balances pH, and preps the skin after cleansing. An essence, applied after toning, delivers concentrated active ingredients like hydration or brightening and enhances absorption of serums and moisturizers.

You can use an essence twice daily (morning and night), but if you have sensitive skin or are new to it, start with once a day or a few times a week to see how your skin responds.

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